What has happened to the radio we once knew?
Many radio stations have been experiencing tough times lately. Some would ask, are they on suicide mission?
In order to survive in an era that provides the audience with a plethora listening options, radio must return to its local roots, for being local is key to their survival.
But, with few exceptions, too many stations today aren't local at all. They opt instead for out-of-town voice tracking, fail to participate in community affairs and have all but abolished local news.
In short, stations have written off the citizens of the towns they should be serving...and now citizens are returning the favor.
Radio stations are letting streaming services eat their lunch and radio stations are slowly starving to death.
By Doug Hullander